Great animation starts with great design.
It was a true pleasure working together with Studio Posen, animating the logo they designed for Supermarket.
Supermarket is a new store in Brussels, offering contemporary
& sustainable fashion, design & lifestyle. They offer new labels, vintage products and recycled items, for each to combine however they see fitted with their own identity.
Studio Posen captured their core message in a shapeshifting logo that really emphasises the versatility of Supermarket and translated it into a strong visual identity.
We chose to strengthen the message even further in the logo animation, creating a visual dance between 2 logos and keeping it versatile at the same time. I made a series of 3 logo animations that can be used on different backgrounds.
CONCEPT & ANIMATION